Seth Godin tells us the value of starting something new. More often than not, trying to copy something already existing isn't a good idea. Creating something of your own will probably give you much more value.
There is just too much choice available today. In any field. And that means consumers are less likely to spend their time looking through all the choices. They would rather stick with what they know, or what is well known. To succeed, what you produce has to stand out. If you don't stand out, you'll be overlooked.
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