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POPSTRUSTe-TNS Study: Consumer Attitudes About Behavioral Targeting Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? For the second year in a row, TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. The survey results found that most consumers consider privacy important enough to take steps to protect it. Many individuals know their behavior is being targeted, and they’re uncomfortable with being tracked, even with the assurance of anonymity. Most are in favor of tools and features that control targeted advertising. Businesses have a stark choice: They can either increase transparency about their behavioral advertising practices or risk increasing consumer doubt and suspicion. Companies also need to treat personal information with respect and earn the right to deliver advertising based on behavior.
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POPSCrank Up Your Customers' Confidence - Online Shopping Security - Entrepreneur.com For small businesses that sell online, the importance of protecting customer data is a given. Unfortunately, the best security and privacy practices in the world are useless unless you first secure the customer's trust--no easy task in today's world. Increasing rates of identity theft and other types of online fraud have left many consumers gun shy when it comes time to pull the trigger on an online shopping cart, especially when a site lacks the reputation of industry giants such as Amazon. Here, several industry professionals explain how to present your small business site as safe and reputable.
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POPSBehavioral Advertising - Monetization versus Privacy - Part III On March 4, 2009 The Center for Democracy and Technology and TRUSTe co-hosted a panel discussion exploring behavioral advertising and navigating the policy risks. The panel was moderated by Declan McCullagh, Chief Political Correspondent & Senior Writer for CNET. Speakers: Alissa Cooper, Chief Computer Scientist, CDT, Colin O'Malley, VP of Strategic Business, TRUSTe and Anne Toth, VP of Policy and Head of Privacy, Yahoo!
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POPSCopywriting, the SEO way Search Engine Optimization (SEO) copywriting is always a challenge as keywords are the main players here. A wrong keyword can make a big difference, because it can affect the amount of traffic to your website. Here are a few things that SEO copywriters must remember when determining keywords to optimize in a website
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POPSTRUSTe SUCCESS STORY : eLOAN , 3-5% Increase in Auto Loan Applications In order to see what led consumers to complete auto refinance loan applications, financial services company eLOAN tested the location and visibility of the TRUSTe Web Privacy Seal on pages that either collected site-visitor information or "sold" the brand. The seal provided a 3-5% bump in application conversions and increased annual revenue derived from the applications by an estimated $1 million.
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POPSBuilding Business Online - Business Center As the economy sputters, small business owners remain intently focused on the bottom line. So a conversation about adhering to Web site privacy best practices might seem a bit -- well, off topic. However, if your business sells anything online, few things are more important than your online reputation.
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POPSCrank Up Your Customers' Confidence or small businesses that sell online, the importance of protecting customer data is a given. Unfortunately, the best security and privacy practices in the world are useless unless you first secure the customer's trust--no easy task in today's world. Increasing rates of identity theft and other types of online fraud have left many consumers gun shy when it comes time to pull the trigger on an online shopping cart, especially when a site lacks the reputation of industry giants such as Amazon. Here, several industry professionals explain how to present your small business site as safe and reputable.
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POPSBuilding Business Online As the economy sputters, small business owners remain intently focused on the bottom line. So a conversation about adhering to Web site privacy best practices might seem a bit -- well, off topic. However, if your business sells anything online, few things are more important than your online reputation.
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POPSWhy your privacy policy matters TRUSTe guides thousands of sites towards best Web privacy practices, backed by its “trustmark” that indicates certification, and also helps consumers surf and submit information with confidence. So when you click on the TRUSTe certified logo on a website – take Drugstore.com, for example – it takes you to the company’s privacy statement page where you have all your questions answered.
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POPSBehavioral Ad Program for Sealholders Starting from our position as the online privacy leader, TRUSTe is launching its program for publishers engaged in behavioral advertising later this year. Our program will focus on delivering notice and choices to consumers outside the privacy statement through the well-understood TRUSTe icon
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POPSTRUSTe Among Top Privacy Blogs The TRUSTe blog was named in this informative list of top privacy blogs. This blog has some great lists for businesses and consumers interested in privacy and security.
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POPSHow Can You Show Trust On Your eCommerce Web Site? As we shop online, you see various "certification" logos. Better Business Bureau comes to mind. Another logo we often see is the TRUSTe logo. For those who don't know, it's a symbol the screams out "this web site is secure
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POPSOnline Security Breaches Is Anyone Safe? Fran Maier spoke on this topic at the EMC Leadership & Innovation Event. In her talk Online Security Breaches Is Anyone Safe, Fran discussed ways in which businesses can, through innovative leadership, dri
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