7
POPSDisney.com to become MySpace for Kids Definitely long overdue, though they really are hitting the market knowing what works and what doesn't and should be able to execute successfully. The product placement that will underwrite the site is the bit that scares me (and I don't have kids yet, though I do worry about my nieces). Kids are interacting with brands at such a young age these days, I just hope it doesn't turn them all into shopaholics.