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POPSNosing into kids' facebooks "I find myself balancing work and family while navigating the same parenting issues that mothers have always faced: teaching our teens how to confront drugs, alcohol, sex, and responsible driving. But now there's this new element in the mix: Monitoring what our kids post and text when they have no clue of the consequences of blasting images and words into cyberspace."
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POPSSocial media games: Badges or badgering? Earning badges and climbing a ladder of "levels" used to be the respective domains of Boy Scouts and devoted video gamers. No more: It's officially the hottest craze in social-media marketing to make your customers think they're playing a game.
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POPSWhy You NEED to Tweet Social media's various platforms - Facebook, Twitter, YouTube, Flickr - cannot only tell a story, but can also be an effective tool in leveraging coverage among traditional forms of media. - "It wasn't until I left Capitol Hill that I fully respected social media. As a Hill staffer, I didn't see the value in my boss "tweeting" instant thoughts about the president's State of the Union from the House floor. I would encourage the obligatory blog post or Facebook status update for my boss, but was resistant to Twitter. In the private sector, I now realize the value social media holds in amplifying a message.
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POPS4 Steps to Optimize Facebook Advertising ROI On Facebook …frequency plus social currency equals dramatic increases in recall, awareness and purchase intent. That’s the conclusion and the prescription from a joint Nielsen-Facebook study of 800,000 Facebook users exposed to 125 campaigns from 70-odd CPC, retail and entertainment brands over 6 months. The success formula suggested by this data is …
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POPSNew KFC item markets itself Comedian Patton Oswalt described it as a "failure pile in a sadness bowl," which is pretty spot-on. But in spite of the verbal bashing, the bowl became one of the top selling items in the KFC arsenal. You might even say that our vocal disgust was the catalyst for its success. And here KFC learned a valuable lesson, which is that grossness is its own marketing tool. It's a viral stratagem in of itself, and lends well to fodder at the water-cooler.
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POPSBeware of Toxic People You do not have the right to quit trying. (The universe wobbles when you do.) You have the right to quit Toxic People. (They’re contagious.) ~ Dr. SunWolf ~
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POPSWhy and How You Should Find Time To Read The benefits of reading are enormous, and we could probably come up with hundreds, but for me, there are a few benefits that really stand out. Let's talk about the benefits and then I'll discuss how to fit reading into your busy, non-stop life.
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POPSOnline Dating Sites: More Choices = More Shallow Decisions Previous research has demonstrated the downsides of too many online dating choices. That’s why online dating websites like Match.com work hard to try and limit your choices (although they don’t always do a good job at it). And that’s why eHarmony makes a big deal about using personality characteristics to match you at a “deeper level” (there’s no research to back eHarmony’s claims " it’s just marketing).
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POPSIt's easier being green when everyone's watching Consumers care more about appearing green than they do about actually being green, according to a recent study from the University of Minnesota's Carlson School of Management. Based on the results, it's lucky for the Earth that environmental consciousness is trendy. Assistant marketing professor Vladas Griskevicius studies persuasion of social influence and set up experiments to figure out what really motivates people to buy a hybrid car or a chemical-free detergent.
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POPSThe unique benefits of Twitter based on a detailed case study SEO SMO firm shares Twitter Social Media marketing strategies and their benefits based on the results of a series of detailed independent case studies. The study focused on the unique uses of Twitter as an effective Social Media marketing strategy and took several months to complete. The goal was to determine the effectiveness of Twitter as a Viral Marketing, business generation and target market research resource.
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POPSAin't No Party Like a Trash Party Earth Day is not your average holiday. Unlike its sexier, distant cousin New Year’s Eve, you will unlikely overhear anyone talking about their plans to throw a really awesome party on Earth Day. Unless you happen to be within an earshot of Michelle Sestili. Michelle and her fellow HSGCBC members throw a pretty rad parties. Litter pick-up parties, that is.
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POPSFive Things Attorneys Should Know About Social Media Online interaction is now commonplace. Networking sites, including Facebook, LinkedIn and Twitter, are becoming mainstream. Opportunities for attorneys to connect and interact with potential clients are endless. Before jumping on the “social media” bandwagon, however, there are a few important things about social media that lawyers must comprehend. The failure to do so will result in unsuccessful and disappointing forays into the online marketplace.
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POPS10 Reasons You Should Run Like Hay From Social Media I was sitting at brunch a few weeks ago trying to convince a colleague why it’s so important for today’s CEO to be involved and active in social media. I thought I was doing a pretty good job until my friend took a bite into his bagel, looked me in the eye and quipped, “…but that’s only if he’s smart enough to ‘get it’. Otherwise, he’s a liability.” He was right.
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POPSWhy You Need Online Enemies Recall law 2 of Robert Greene’s 48 laws of power: never put too much trust in friends, learn how to use enemies. The idea of using enemies is something most never even consider, but using enemies as part of your web strategy can be potent.
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POPS Keeping It Simple: How Google Has Marketed Itself Google has morphed from a small, efficient search engine into a tech juggernaut; a full-force software company big enough to take on the likes of Microsoft and Apple in any market. And interestingly, all of their best products come free of charge. In many respects, the rapid expansion of Google has forced Google to take an unconventional approach to marketing, an approach that has evolved in tandem with the company’s epic growth.
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POPSLexie Binion, Endangered Runaway, Ohio ALEXANDRIA FAITH BINION Case Type: Endangered Runaway DOB: Jul 31, 1991 Sex: Female Missing Date: May 1, 2008 Race: White Age Now: 17 Height: 5'5" (165 cm) Missing City: ASHLAND Weight: 155 lbs (70 kg) Missing State : OH Hair Color: Brown Missing Country: United States Eye Color: Blue Case Number: NCMC1095187 Circumstances: Both photos shown are of Alexandria. She may be traveling with a male companion. They may travel out of state. Alexandria's ears, nose, and tongue are pierced. She has light brown highlights in her hair. Alexandria has tattoos on her wrists. Her nickname is Lexie.
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POPSTom Starkel, Missing 30 Years I've been sifting through google, looking for whatever information I can find about Tom. One thing that has me a bit puzzled is the fact that Tom disappeared without a trace, and someone else was found driving his vehicle. (arrested then later released due to lack of evidence) YET when I view .state.ca.us/ Tom is listed as a Voluntary Missing Adult? Missing Person
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POPSDon't Ignore the Violence Against Women's Act As an example, Kathleen Savio, Drew Peterson's third wife, demanded justice. She wrote letters to the Will County State's Attorney's Office regarding her dangerous and life threatning situation. She contacted police. Her letters and pleas fell on deaf ears. After the death of Kathleen Savio, the family continued to demand answers. The door of the legal system was slammed in their face. It would take Stacy Peterson to vanish before relatives of Kathleen's such as who shared documents with Fox News and Greta that an outside medial exaimner was hired to determine the cause of death.
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POPSYoung Single Missing Mother To further put pressure on the "someone" who must know what happened to Melanie Metheny, CUE Center from Wilmington, NC has erected a billboard with Melanie's information on it in hopes of finding a resolution to this case for her family. After erecting a billboard in Whiteville, NC, within 2 weeks there was a break in the case of Carol Dowless, someone came forward, and she was found after 3 years. We hope that the same answers can come for the Metheny family and that 3 children will have answers. http://www.findmelanie.com/ http://www.charleyproject.org/cases/m/metheny_melanie.html http://missingpiecesshow.homestead.com/MissingPiecesEpisode47Archive.html http://wowktv.com/story.cfm?func=viewstory&storyid=12553 http://www.ncmissingpersons.org/CUE Center
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POPSIndia's Abducted Children Crisis But excuses do not ease the burdens of families who’ve lost children. Internationally, human trafficking, whether for sex, slavery or adoption, should receive more attention than it does. It’s one of the world’s dirty little secrets. http://www.officer.com/interactive/2008/09/23/mothers-in-india/#more-319
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POPSNakketa Smith, Missing, Del City, OK Texas Equusearch has come forward and sent teams to conduct thorough searches and are working with law enforcement agencies in the area to plot the likely places to search.
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