mturro

Real Name: Mike Turro
Location: Live: NJ | Work: NYC
Joined:10-27-2006
 
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Website/Blog: http://mturro.com







   
 
 
 
   
 
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POPS
If you want to tell a story you have to know the code.
mturro
by mturro  10-16-2009   
 The following clip from an interview Samir Husni did with Bob Guccione Jr. betrays a what I see as a key blind spot in the the contemporary journalistic field of vision - a notion that story telling is somehow a non-technical act. If I had to guess I'd say that this notion is fed by these journalists coming of age in a time when the dominant tools of their trade - the technology that drove their stories for centuries - was fundamentally invisible. This invisibility mislead them into thinking that the art of story telling was somehow a ethereal act of creation - as mysterious and graceful as human existence - something that spewed forth from the muse - natural, organic, and clean. This mistaken assumption makes me think of a recent essay by Douglas Rushkoff in which he writes: <blockquote>Like those failed media renaissances before this one, we remain one step behind the capability actually being offered us. Only an elite"sometimes a new elite, but an elite nonetheless"ga
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POPS
A post by @steverubel helps me clarify my thoughts on bound/unbound media.
mturro
by mturro  10-1-2009   
 All spokes and no hub - I love that. It's also one of the truest, most insightful, and accurate statements I've read in a while. The destination web is dying - at least for content producers. I think I have pounded this drum before but I think it's a point that needs pounding. The following is cut from an email exchange I had recently (in relation to this article) - it outlines a misreading that I think most legacy publishers are caught in the throes of - namely the misreading of the bound to unbound media shift as a print to digital shift: ---------------- Thinking of the transition that's underway as a shift from print to digital is dangerously misleading. This is more than a simple shift in output technology - it's a slow yet dramatic rewiring of the information ecology in such a way that the previous command and control model becomes less effective and less profitable with each passing day. In order to combat that traditional media companies should re-frame the transit
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POPS
Social Business; yeah, that sounds about right.
mturro
by mturro  9-23-2009   
 Stowe Boyd is pushing for re-conceptualizing and (more expressly) re-naming what we commonly refer to as Enterprise 2.0 -- and I couldn't agree more. As anyone who is in the thick of this change can tell you there are a lot more layers to it than the tech layer. Technology may indeed be the cause, but the sociological, anthropological, and cultural effects are without a doubt the intriguing plotlines in this story.
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POPS
There are more things in heaven and earth than are dreamt of in your philosophy.
mturro
by mturro  9-17-2009   
 Here's an interesting clip dealing with the nature of reality and different ways of assessing and accessing it. I realize the chemical element or "drug" thing turns a lot of people off - ironically many of the same people who run to the doctor for an antibiotic when their nose goes liquid - but it is something we as a society need to come to terms with. Our current relationship to altered states - typified by our complete surrender to the corporate pharmacology - is symbolic of how disconnected we have become from Emersonian Nature.
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POPS
WTF is Google smoking with this shit?
mturro
by mturro  9-15-2009   
 What gets me most about this whole "FastFlip" thing is this line from Google: "Fast Flip is a new reading experience that combines the best elements of print and online articles." Not. Even. Close. When will people finally figure out that you will never be able to reproduce the "print experience" online? They are two totally different media!!! What makes print profound is the warmth of ink on paper - period. Being able to flip quickly through a sequential listing of content is a bastardization that only a company bent on digitizing all the worlds information could dream up. After looking at this POS I have to question whether ANYONE at Google has ever read a magazine - let alone LOVED one. The only real quality of the magazine that does translate to the networked world is context - which for some reason is absolutely missing in this attempt. Maybe it's just me... maybe I'm paranoid or something... but FastFlip seems to be more about placating an increasingly angry, d
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POPS
It's not digital it's a network; old school media's deadly mistake.
mturro
by mturro  9-9-2009   
 This clip from the blog of Helge Tennø (Strategic Director and Digital Planner at digital agency Screenplay in Oslo, Norway) does a really good job at pinpointing something I have been fumbling around with lately. Yesterday I tried to articulate what I've been thinking in a blog post but all that came out was this: Forget about the transition from print to digital " the real switch is from bound to unbound. What I'm getting at in that post - without even realizing it - is this idea of "use-context" and how change there - and not in the output medium - is the real story of change in publishing. Publishers who get all wrapped up in "going digital" are missing the real meat of the point. They are in essence jeopardizing their viability by wallowing in a false sense of security brought on by a false sense of completed change.
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