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POPSVery Imaginative Ads Wild imaginations at work! :D Go to the source to see enlarged photos; for some reason this clipped weird, as thumbnails.
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POPSFast-Forwarded Ads Just As Effective Perhaps digital video recorders aren't doing as much damage to the advertising world as previously believed. This story also makes me wonder about the prospects for deliberately fast-forwarded commercials... anyone remember Max Headroom's "blipverts"? -David M. Ewalt
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POPSHow Much Will Advertisers Pay for a 1.5 Second Spot? I think this is absolutely an interesting and thought-provoking study in our post-broadcast, niche media world. "Life After the 30 Second Spot" (check out Joseph Jaffee's book on the subject) means media giants must work even harder to stay profitable and, indeed, desperate times sometime call for desperate studies. However optimistic and provocative, this study falls short because participants are actively engaged in TV and commercial viewing. They sit back, watch and report. However, today's TV viewer is not only fast forwarding the commercial, she is checking her email, downloading at iTunes and Skyping her pals during show breaks. Perhaps this type of environment was tested as well but I didn't see an indicatio of this in the report. Interested to know your thoughts- Should advertisers pay for your attention when you fast forward through their messages?
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POPSThai Architect Fair - Great Advertising Text: “Look ahead for the great city.” Agency: Jabjai (Bangkok, Thailand) Creative Directors: Vajarapong Vajaranant, Varaporn Vajaranant Art Directors: Wasil Vudhiwai, Weerapong Uyen Copywriter: Varaporn Vajaranant Retoucher: Paibook Inthasri Photographer: Sorayut Pumpakdee
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POPSWhat is Advertising? I've always been a big fan of creative advertising. Many more definitions at the source (plus more interesting advertising snippets).