pallefs

Real Name:n/a
Location: Gothenburg, Sweden
Joined:12-27-2006
24 Followers  |  51 Guides
Make pallefs a Guide: follow clipper
About me
Welcome!
My name is Palle Frid Svensson. I am a self-employed online strategist.
Why I use Clipmarks
Palle Frid Svensson collect strategic topics about entrepreneurship, match making and brand building. Palle use the information to make decisions, or just because he is currious.

Feel free to contact Palle, especially if you are an inventor or entrepreneur wanting to expand your social network.

Kind regards,
Palle Frid Svensson
Where to find me on the web
Email: 
Website/Blog: http://www.pallefridsvensson.com/
Bookmarks: http://del.icio.us/pallefs







   
 
 
 
   
 
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1
POPS"Brand Utopia"
Amanda Mooney
by Amanda Mooney  7-15-2007   
 No Remarks
3
POPSWhat to Do when Your Company Wikipedia page Goes Bad
pallefs
by pallefs  6-27-2007   
 No Remarks
7
POPSCognitive Lock-in
Djiezes
by Djiezes  6-5-2007    1
 No Remarks
0
POPSZipf's Law, or the Considerable Value of Being Top Dog, as applied to Branding <<NYT
pallefs
by pallefs  5-29-2007   
 No Remarks
2
POPSMarketing a Luxury Brand? Online experience must uphold your brand
Janetgia
by Janetgia  4-11-2007   
 Here is a great clip from Michael Koziol, EVP of Strategy for luxury brand marketer Nurun, writing in Advertising Age. Michael's message is that the same level of 'star treatment' given to luxury products in their advertising and in their stores must be given to these products online. The interactive environment "must elevate the product in a way that is appropriate for luxury items," he says, noting that in the typical luxury brand retail environment, products are not placed on shelves but rather on pedestals in a near-museum-like atmosphere. What technologies can we use as marketers to create that ultra-exclusive shopping environment online? Do we go so far as to password-protect the product information and allow access only to those whom we pre-qualify based on income? Or can we achieve exclusivity through a smooth and lush-looking Flash navigational system?
74
POPSDo you clean your toilet with Coke?
CrazyRedHead
by CrazyRedHead  1-15-2007    7
 No Remarks
4
POPSFamous Brands Web2.0 redisigned
aljosa
by aljosa  1-13-2007    1
 No Remarks
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