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POPSIs Forbes acquiring Clipmarks? VentureBeat just ran a story stating that Forbes has acquired Clipmarks. I wanted to quickly fill everyone in on what's going on. First, this article is a bit premature. We have not been acquired by Forbes. However, for the past few months we have been meeting with people at all levels of Forbes and the excitement and support they have shown for what we're creating has been very meaningful to us. As many of you have probably seen already, a number of their writers are already clipping and our technology has been integrated on forbes.com. For quite a while, we have been in talks with various parties about helping to financially support clipmarks. However, we hadn't yet found the right "partner" to help us complete this journey. A partner who fully understands our vision for making news and information more portable and interactive than ever before. Therefore, we just kept looking. Continued...
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POPSUser-generated customer service GigaOm highlights a startup company applying a Yahoo! Answers model to customer service. It's a promising concept that doesn't have to be restricted to product queries. For instance, one of the first Satisfaction forums set up is for the annual Burning Man Festival in Nevada. - Louis Hau
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POPSHollywood Faces Shrinking Job Market Tough news for an industry already in fear of a strike. But so much of the movie business is done elsewhere -- outsourced to Canada and other states -- that this isn't much of a surprise anymore. Overall, the LA region is looking at job growth, the report says. Just not in show business. Perhaps this kind of diversification, while painful, will prove helpful in the long run, avoiding the boom-bust cycles that company towns always suffer. -- Dan Bigman
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POPSCall Centers Give Poor Customer Service This doesn't really come as any big surprise to me. I know it's cheaper, but I could never figure out why big companies outsource stuff like their sales and customer support to countries where no one can clearly speak a lick of English. That's got to frustrate and loose more customers for them, then please or gain clients. Although in today's market, cheapness and stupidity seem to rule corporate America.
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POPSMarketing a Luxury Brand? Online experience must uphold your brand Here is a great clip from Michael Koziol, EVP of Strategy for luxury brand marketer Nurun, writing in Advertising Age. Michael's message is that the same level of 'star treatment' given to luxury products in their advertising and in their stores must be given to these products online. The interactive environment "must elevate the product in a way that is appropriate for luxury items," he says, noting that in the typical luxury brand retail environment, products are not placed on shelves but rather on pedestals in a near-museum-like atmosphere. What technologies can we use as marketers to create that ultra-exclusive shopping environment online? Do we go so far as to password-protect the product information and allow access only to those whom we pre-qualify based on income? Or can we achieve exclusivity through a smooth and lush-looking Flash navigational system?
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