6
POPSDel.icio.us PR I am in the process of convincing my fellow co-workers to try out del.icio.us as a way to track their own research and compile news hits and webpages that discuss our clients. I have found in principle they think it is great idea and they see the value in it, but in practice they stick with saving bookmarks in their browser. Another barrier to entry... the concept and practice of tagging information. I've began to conduct weekly all staff training sessions on social media and del.icio.us is a tool I am determined they will learn and use.
1
POPSWhen Companies Facebook: Another Example of Social Media Marketing Gone Wrong
This is like email spam copied and pasted into a profile page. If you want people to care and talk about your company, take the time to build a thoughtful profile; offer interesting content rather than simply asking me to act as a medium to promote your product(s) in my friend networks. Facebook started as an exclusive college network. My friends and I used Facebook as a tool to stay in touch with our buddies; as our friends graduated or were spread out over the country (and world) for long summer breaks, the site acted as a take-anywhere extension of the best parts of our dorm life. Companies really have to take care that "friend" requests feel sincere. Engage us, talk to us, give a human face to your company. Don't use the site to spam: Use it to build relationships with us and stay in touch in a manner that honors the values that compelled us, four years ago as college freshman, to sign up and join the the Facebook.
Newest Clips
see Newest Clips
Pops
Comments
Tags
1
Most Pops
Print
Save
Turn on live update