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POPSThe Clintons Ethical Imbroglios Burson-Marsteller ultimately bought Penn & Schoen and Penn became its head honcho. Penn demonstrated his blatant lack of sensitivity to conflict of interest issues during the last Clinton administration. The number of Burson-Marsteller clients — both corporations and foreign governments — that will likely try to influence the next administration is staggering. In plain English, a number of foreign governments, seeking to persuade the President of the United States to adopt legislation in their economic interest, paid the president’s trusted adviser to make their case in the White House. In October 1998, while Penn was the White House chief political strategist, he registered his polling firm, Penn & Schoen, as an agent for the Central American Bank for Economic Integration, operated, and controlled by Guatemala, Honduras, El Salvador, Costa Rica, and Nicaragua with Mexico, Taiwan, Argentina, and Colombia as additional shareholders.