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POPSDTO Anime - Naruto, Bleach, Death Note Since last May (2007) when they started downloading at IGN, VIZ expanded their online distribution on Amazon which will include broader audiences. Very interesting move by the Anime/Manga giant!
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POPSUS Mobile Ad to Reach $4.8B by 2011 US Mobile Ad Spending is expected to hit $1.6B in 2008 and will triple to hit $4.8B by 2011. Similar growth is expected for US Online Video Ad Spending, $1.4B for 2008 and $4.3B by 2011.
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POPSUS Online Ad Spending Forecast Google looking good with 40% paid search. Whereas, SNS ad will only account for 6% in 2012 and Rich media/Video 13.1%. Does it mean in 5 years, how we use internet won't be that much different from now...?
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POPSManga expanding, Anime DVD decreasing in US Although, Anime DVD is decreasing, Griepp noted that sales figures for home versions of anime released in theaters have not been following the dynamics of the rest of the anime market, and are actually quite healthy. Similarly, for anime on television, there were five channels that aired a total of 18 anime series in 2002, compared to 11 channels and 38 separate titles this year.
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POPSPower of Viral vs Key Influencers http://blog.guykawasaki.com/2007/12/word-of-mouth-v.html I'd have to agree to what Guy Kawasaki commented on this article from Journal of Advertisint Research (December 2007 Issue)
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POPSiPhone customers' complaints It's hard to believe that iPhones can't download content directly from iTunes... But that's what Jobs wants users to accept as newly proposed content consumption style: Download content on PC and use it on iPhone... and strictly separate these two funcitons. What a non-sense.
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POPS国内携帯出荷台数(2006年度) # of cell phones shipped in Japan (FY2006) 3G出荷台数と純増にはおよそ倍の開きがあるが、返品率がそれだけあるということだろうか？月次平均3G出荷台数：370万台に対して、3G純増：180万台(＝出荷数に対して48.65%) In Japan, there were on average 3.7 million shipped 3G cell phones per month, whereas, 1.8 million additional 3G subscribers per month. I wonder if all this gap means unsold rejection rate...
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POPSMobile Subscribers in Japan (as of end March 2007) 国内3G端末普及速度ということでは、月平均約180万台(2006.4～2007.3実績)の純増が確認できる。これに対して、アメリカは現在（2006.9～2007.1の実績から）約260万台／月の純増を達成している。 Comparing the 3G penetration speed between Japan and the U.S., 1.8 million additional 3G subs per month in Japan (average from Apr. 2006 to Mar. 2007) whereas, 2.6 million per month in the U.S. (average from Sep. 2006 to Jan. 2007)
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POPSUS Mobile Data Consumption Since last year, it seems that usage rate of TXT Messaging and Photo Messaging have increased quite a bit. However, no significant increase for Downloaded Mobile Games, Wallpaper and Screensaver
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