2
POPS Intel's Atom processor Intel Corp. will launch two new versions of its Atom processor. The Atom (formerly known by the codename "Silverthorne") is a whole new type of processor that delivers the full capabilities of an x86 desktop CPU.
1
POPSInnovative Ad - Eatalica Restaurant An ambient exercise to promote Eatalica burgers. A 'Caution Wet Floor' board was placed near an Eatalica burger signboard. The copy on the board reads 'Oogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica restaurant'. Eatalica is an American-Italian Food Joint in Chennai, India.
3
POPSCalling All Umbilical Cords This advertisement for LifeCell on the side of the road in Chennai is part of a massive umbilical cord harvesting push by biotech companies across India. The text of the ad reads: "Celebrate peace of mind. For your baby, your family and you. Bank your new born's Umbilical Cord Stem Cells at Birth. Secure the future of your child and your family."