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POPSDo Blogs Need Tag Lines? I've had to struggle with my tagline on this blog because I could never figure out what I want people to know about me. What is my key selling point? That has been the issue for me. What is it that I do or wish to be known for doing? In other words, what do I want my personal brand to be? For a while, my tag line has been "Life Without a Manual". After some thought, do I really want people to know that I'm making things up as I go? I like McGyver, but I think that type of improvisation is unsettling for future employers. So, I've had to rethink my message. For now, I'm going with "The Computer Guy" to help me get computer service jobs. However, I think I could substitute technology or new media in the tagline in the future. What's your tag line? Does it brand you properly?