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In short, I am being asked: "How can we get female entrepreneurs to start those blockbuster businesses that are so often started by men?"

And I get very frustrated, because in my mind this is the wrong conversation.

These questions are problematic because they reinforce the strong dichotomy that exists in the mind of the general public between businesses that are fast-growing, capital-rich, and highly-visible (and undeniably mostly male) and businesses that grow more organically, remain closely held, have greater longevity, have less capital, and stay smaller.

The first group gets deemed the legitimate "real" entrepreneurs, while the latter group, especially if they are run by women, gets passed off as "lifestyle" or "lipstick" entrepreneurs. While in reality businesses in the latter group are run by both men and women, I've yet to see a man's business pejoratively referred to as a "lifestyle" business.

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