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“Knol”, just announced a the official Google blog, is a currently private, invitation-only knowledge sharing service. Google says that a Knol is a “unit of knowledge,"* and in the style of the old-school About.com website, experts are invited to the service to write an introductory article on a subject of their expertise. Google wants to provide all the tools to write this, and host the content and so on, so that experts can focus just on the content. Then, ad revenues those pages generate can be shared.
Google Knol is initially being portrayed as a Wikipedia killer and perhaps a threat to Yahoo Answers, but there is a key difference that worth noting. Wikipedia is a community effort. Google Knol will highlight authors. If John Doe is an expert on something he can share that knowledge through Google Knol.
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