clipped from blog.fastcompany.com

The older and more established the network gets, the more mainstream and commercial, the more out of tune and irrelevant. MTV has relinquished its title as our youth culture's spokesperson. But unlike the modern wonders of Web 2.0 -- YouTube and MySpace -- MTV has a more emblematic personality -- a greater connection with its dwindling audience. Just like radio survived the giant threat of TV through innovation, for MTV the Web is the ideal podium to regain its pop culture cool and its influence in the media landscape. But does the user-generation need a spokesperson when they can speak for themselves or do they want myMTV?