Film is going to change dramatically in the next ten years. Not just in production values, as in the last ten years, but in production methods and how the films are packaged for audiences. Digital asset management is going to be the key to commercial and creative re-use, increasingly the likelihood of any film investment returns.
The key will be the exploitation of new means of leveraging film assets instead of throwing them away after a film is released. In this way films can become their own commercial production libraries. Re-use has never been a focus of film-making but it is fundamental to exploiting creative potential in any industry. In order for film and interactive productions to work better in tandem, there has to be a shift in perception. The film print is now only one part of the master.
MOD Films makes re-mixable films and tools for film re-use. Sustainable Story Systems.
