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SEO Responsibilities

Both Client and SEO Firm Should Know Their Responsibilities

by Esther C Kane
September 03, 2008

The clients who follow our recommendations reap the benefits with increased traffic, increased conversions and increased sales.  The clients who simply ignore our recommendations and just keep their websites standing still only get to see declining traffic, declining sales and declining conversions.  That is, until they call us to complain that we're not doing our job!
But, although we provide all this information (and more) a small percentage of our clients take our recommendations. But, it's that small percentage that ends up seeing traffic double or triple and conversions increase anywhere from 2-8 percent. It's very frustrating, knowing the potential that these other websites have but is being wasted.
The SEO Firm's Responsibilities:
The SEO Clients' Responsibilities:
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