Industry won't stray from sustainability despite recession, say beauty packaging leaders
By Guy Montague-Jones, 16-Feb-2009
Sustainability can be expensive but leaders in the beauty packaging industry claim they cannot afford not to go green.
At the PCD Congress in Paris earlier this month Osnat Lustig, VP packaging development at Coty Beauty Europe, questioned what impact the recession would have on sustainability.
Lustig voiced the common fear that consumers may snub greener products when their wallets and purses are under threat, irrespective of how supportive of sustainability they may be when presented with a questionnaire.
Packaging companies are already under financial pressure in the current climate and could find themselves in trouble having invested in sustainability and paid the price for going green.
