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 The easiest way to blog the interesting things you find on the web.
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Marketers to Invest in Email, Social Media in 2010

Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released  2010 Marketing Trends Survey by StrongMail Systems.

Asked to identify the top benefits of social media  as a marketing channel , marketers selected the following:

  • Awareness building (64%)
  • Customer loyalty and retention (49%)
  • Expanded reach (46%)
  • B2B lead generation (20%)
  • Driving revenue (12%)
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