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Launched on April Fool's Day in 1970, the Gremlin marked the beginning of the end for the American Motors corporation. Although AMC built a number of terrible cars (including the Matador and the Pacer) the Gremlin is generally agreed upon as the worst of them all, a small, rust-prone car that guzzled fuel like a vehicle several times its size. The Gremlin's handling was atrocious, its engine was crippled by emissions control equipment, and the flip-up back window was prone to breaking off in a driver's hands. But the Gremlin's worst feature was its egregious styling, which was considered a disaster even by the dubious standards of the early 1970s. Automotive reviewers said the car had been styled by two designers: One did the back end, the other did the front. Why AMC product planners decided to name the Gremlin after a mythical creature that sabotages machinery remains a mystery to this day.
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