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clipped from kevin.lexblog.com

75% of journalists use blogs for story ideas : New survey

Picked up from Jerry Johnson, head of strategic planning at Brodeur, news of a survey finding that blogs are having a significant impact on journalist's story ideas, angles and insights.

  • Over 75% of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.
  • 70% of reporters check a blog list on a regular basis.
  • 21% of reporters spend over an hour per day reading blogs.
  • 57% of reporters read blogs at least two to three times a week.
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