Kim Joo-ri, crowned Miss Korea 2009 Wednesday, has become the latest Internet phenomenon, garnering the most hits on the search engine Web site Naver and sparking a surge of fan-based communities.
Her Web site attracted more than 12,000 new visitors only a day after the pageant ended.
But mothers will come home to scold their own children into motivation by relaying tales of how others are achieving more. The ``eom-chin-ttal'' is the individual who sets the standard for all comparisons ― the best of the best, the one a mother is always comparing with her own child.
Kim's win in the Miss Korea pageant has secured her position as a participant in the 2010 Miss Universe competition.
