ESPN and Nielsen are collaborating on methods to measure the way people use content and view advertising over different media including TV, the Internet, and mobile devices.
The companies said the initiative involves the first deployment of Nielsen's new "TV/Internet Convergence Panel," a group of sample households being assembled by Nielsen to track home use of TV and Internet. To further measure cross-media use, the project will link data from Nielsen Mobile and other measurement sources.
By working with a big, multimedia content publisher like ESPN, Nielsen gets a chance to show other publishers how its new measurement methodology works.
