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clipped from beth.typepad.com

Social Media: Start With A Proof of Concept Pilot

Stewart Mader of WikiPatterns is running a series 21 Days to Wiki Adoption, a series of video blog posts.  I was really struck with his episode 4 about "Running a Pilot"  His advice could be applied to any social media tool.  The benefit of a pilot lets you help users get comfortable, develop the show me proof, and work out kinks.  He advices including a cross section of users, not just early adopters.   This series is based on his recent book, WikiPatterns, which is a must-have if you're considering a wiki project.

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