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clipped from www.mediapost.com

Though DMNews, Bokardo, and Skype & Harris Interactive have reported that email is a dying channel, says the report, speculating that students are now using email primarily to sign up for social networking sites and receive email alerts, the eROI study finds that:

  • 83% of college students use Facebook,
  • 65% use MySpace and
  • 21% use LinkedIn

The study identifies the channels are students using most. The preferred means of communication for college students are:

  • Text messaging (37%)
  • Email (26%)
  • Social networking IM (15%)
  • Instant messaging (11%)
  • Social networking email (11%) 
  • And 12% of students check email on a mobile device

Overall, concludes the study report, "... email plays an important role in college students' life as a personal communication device, but not as a major marketing channel."

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