clipped from blog.getsatisfaction.com

Genius bars for everything

The whole process seemed downright medieval. I couldn’t help but fantasize how Apple would re-engineer the clinic. I’m sure they’d allow us to pre-process ourselves online (either from home or in the lobby), filling in our own insurance information and description of symptoms from a point-and-click interface. We’d get an approximate time-slot rather than waiting around for hours. Perhaps the doctors would see patients in a space-efficient set-up that kept them maximally engaged at all times–standing at a bar, with patients sitting on stools across from them. (Alright, this last part is ridiculous given strict health privacy laws, but still the simplicity of it is appealing).