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clipped from www.mattcutts.com

Minty Fresh Indexing

The Google crawl/indexing team has continued working hard, and several people have noticed Google’s index getting fresher and fresher. Now some documents can show up in minutes instead of hours or days.

I’ve noticed that as search engines have gotter better (fresher, bigger, more relevant), people keep adjusting their expectations upwards. I can’t imagine waiting over a month for search engines to update their index with news events any more, but just a few years ago that’s how things worked. And it only takes a few encounters with a fresh index until you ratchet up your expectations. My previous mental model was “normally it takes a day or so to show up in many search engines,” but I had my own “Zoiks! That’s fast!” experience tonight, which I’ll describe for you.

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