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Standard Bank is no longer "Inspired. Motivated. Involved" but "Moving Forward" with its first integrated global and in-country advertising campaign to support the group's growth in emerging markets, it announced this afternoon, Thursday, 16 July 2009. The bank has also developed an internal social network site, BlueConnection, to enables employees worldwide to connect with each other using features common to Twitter and Facebook.
The campaign, masterminded by the bank's global agency TBWA\Hunt\Lascaris, launches on Friday 17 July in key markets and is expected to reach about 475 million people in about 30 countries. It will include outdoor (in South Africa, wrapping Sandton City, the CTIA water tower and Gautrain Station), TV, print and digital [web - from macro (www.standardbank.co.za/movingforward) to global and local microsites - and mobile (http://standardbank.mobi)].
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