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Social Media Optimisation, or SMO, is gaining momentum as the new content distribution buzzword. Content is increasingly shared, and news content particularly is delivered through social networking sites. Will SMO replace SEO, search engine optimisation, as the way news organisations get their content seen by a wider audience?
A New York Times article last week tried to explain the future of news distribution by describing how ‘the young’ share news online via social networks.
SMO, or Social Media Optimisation, is one of the most important stories of the new media campaign - for several reasons.
MSM (main stream media) are beginning to understand that social content distribution is a serious threat to their current distribution methods
MSM in the main were disrespectfully late in adopting SEO, and
It’s only now, well into the Facebook boom, that people are starting to take notice of the value of SMO.
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