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A Tech Makeover Story

Three entrepreneurs tell Black Enterprise how they are using technology to renovate their businesses in a tough year—and reaping the rewards.

By now, we’ve all heard 2009’s ballad of loss. Last year was no cakewalk for many Americans: The fallout from the near collapse of the financial industry, the upending of the real estate market, and record-high unemployment rates were nothing to sing about. Despite the overall gloom, some entrepreneurs knew brief moments of hope, particularly those who invested in technology. Their small outlays in hardware, software, and social media resources helped them to do better financially.

So Black Enterprise invited owners of large firms, single-person shops, and part-time businesses— or somewhere in between—to share their stories with readers. We asked one simple question: How have you used technology to make over your business?

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