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The New How, Building Business Solutions Through Collaborative Strategy, by Nilofer Merchant

CoverIn her book, The New How, Building Business Solutions Through Collaborative Strategy, published by O’Reilly, Nilofer Merchant addresses a difficult topic: the common discrepancy between what is called “strategy” in the one hand, and what is labeled “execution,” on the other. In between, you have what she calls the “air sandwich.” The gap is not new whatsoever. Most companies reproduce a multi-millenarian dichotomy between the people who think in the stratosphere and the rest of the humans, bound to deal with the day-to-day weather in the troposphere. Too bad, because that’s what is killing them from the inside! This book offers an extensive description of a devastating disease – but even better, a solid methodology to stop it.

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