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POPSPeople wary of advertisers' "interest" With the increased ability to track and monitor people we are coming dangerously close to the advertisers' nirvana, which is to know everything there is to know about your behavior as a buyer. Technology is not yet able to reach and interpret the deeper recesses of your mind, but that will come too... Perhaps a good reason for people to be increasingly concerned about the "interest" shown by advertisers for them...
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POPSThe Coming Ad Revolution This approach (called behavioral targeting and already in service by ad networks that track users through so-called tracking cookies) undercuts traditional online publishers, who employ content to lure users and to sell adjacent ads. Now, the ISPs can sell advertisers direct access to the same users.
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POPSAOL Buys Tacoda For 200 MM As I sit at the Mediapost Behavioral Summit, I am listening to Steve Smith announce that the leading behavioral targeting firm, Tacoda, has been acquired by AOL. This cetainly says a great deal about the power of BT, as well as the major push that AOL is making back into the forefront of interactive marketing.
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POPSThe Yahoo! Heard 'Round Madison Ave. 
I have followed and worked with Yahoo and Google’s advertising model for a while. Although it is quite hard these days to find fault with Google, there are key issues that have yet to be resolved with its AdWords program. The largest issue is that any publisher using AdWords will see ads on its site that routinely feature its direct competitors because Google places ads based on the relevancy of ad content with sites' content. A publisher can ban direct competitors by imputing their URLs into Google's account management-- However, to categorically ban all competitors would result in few ads left to appear on the site. In addition, publishers can't actually view, approve and/or ban ads before they are published on a site. This means publishers must show all ads, find URLs manually when they appear and then ban later after a host of web users have already seen the ad published on its site. How can such an advanced company have such big holes in an integral part of its business?
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POPSOnline Customized Ads Move a Step Closer I wonder what the rates will be? If they were based on a percentage per purchase i.e. small commission, then it would be pretty neat. It is possible to imagine information markets working in this way. Here's the raw search free. Here's the value added bit for a small fee
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POPSMSN Behavioral Targeting Interesting notes about how all major Search Engines are now Behavioral targeting - email subscriptions, blogs, search queries, all tied together.
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