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POPSPink Ribbon Not As Helpful As They Claim? Read the site before coming to conclusions. Most of you are familiar with the pink ribbon that symbolizes breast cancer awareness. This site advises you to do more than just buy an expensive pink ribbon item, or click daily at thebreastcancersite.com. Because while both do claim to help, they do this very minimally. A mammogram identifies breast cancer, but doesn't cure it. And how much is actually given to research when you purchase something?