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POPSBest Business Resources on the Web With millions of websites and blogs at our fingertips, we at Karrass decided to find some of the most useful business sites to share with our readers. The following is a list of websites and blogs that we think provide some great business information and resources. We know there are plenty more out there.
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POPS Why Facebook Is Even Bigger than You Think
Facebook is the precursor of something Fogg calls mass interpersonal persuasion. That is a new phenomenon and the most important thing to happen in the world of persuasion since the advent of the radio over 100 years ago. Radio changed the game for persuasion because it allowed a message to be broadcast to thousands and millions of people, which was previously not possible. TV was an extension of that, but I don't think it was the big leap that radio was. Facebook takes very strong interpersonal influence dynamics -- the way people persuade each other face-to-face in small groups with peer pressure, reciprocity, flattery -- and allows those to be used on a mass scale because your social networks are built in. Friends influence friends, who influence friends, and that keeps rippling out. They can reach people very quickly for very little cost and ordinary people can set these in motion. It doesn't require a big broadcasting company or a big PR campaign. If you get the right message i
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POPS Marcus Buckingham on great leaders Marcus Buckingham spent two decades studying great business leaders. His conclusion: True leaders have a unique ability to make things simple. FastCompany | Issue 92| March 2005 | Page 65 By: Bill Breen
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POPSPeople Acumen In an excerpt from his new book Leaders at All Levels, Ram Charan discusses which social qualities make someone a good leader. From: FastCompany.com | December 2007 | By: Ram Charan
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