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POPSThe Wired One A great take on the idea of on-site influencers and taking it a bit further
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POPSPower of Viral vs Key Influencers http://blog.guykawasaki.com/2007/12/word-of-mouth-v.html I'd have to agree to what Guy Kawasaki commented on this article from Journal of Advertisint Research (December 2007 Issue)
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POPS50 Influential Bloggers Here is the top tier of bloggers and influencers. Check out the list, I bet that you already have about 25% of these blogs in your RSS reader, and you will add another 25% of these after looking at the list.
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POPSa visualization of pervasive narrative development in a social web of influencers and connectors Each node is a thread. Each connection is a link. The ability to influence the silent audience becomes easier to understand when the interface is modified to display the "social web." This is the value of converting brand 'talkers'/evangelists into better teachers through collaborative ideation and seeding indigenous collaborative web technologies for mass distribution of consumer generated marketing.
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POPSJohn Mackey, Cheif Idiot of Whole Foods What John Mackey did really blows my mind. I, along with Shel Holtz, thought of him as a sort of grocery store hero with his Whole Foods Blog. Maintaining a respectable blog, while posting bogus comments on Yahoo Finance message boards like "13 years from now Whole Foods will be a $800+ stock before splits," "while I'm not a 'Mackey groupie, I do admire what the man has accomplished" and my personal favorite "I like Mackey's haircut. I think he looks cute!" Confusing me even more is his response to his actions. He tries to play it off like what he did wasn't a big deal. It is a big deal, especially when, at the same time, you are publishing a "credible" blog to build truthful and authentic relationships with your current and potential customers, influencers and even investors!! I hope he faces serious repercussions for his actions... serves him right for acting so two-faced.
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POPSEngage or Die From a great new magazine on social media. This new media marketing manifesto by author Brian Solis is sure to galvanize any fair weather web marketer
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POPSDisney Achieves Fashion Week Presence At an outrageous media party during Mercedes Benz Fashion Week (Feb 2006), Disney made its Los Angeles runway debut. The event was conceived by Trend Agitator's founder and paired contemporary fashion label Petro Zillia with Alice in Wonderland for an inside-out upside-down extravaganza that drew 800 industry VIPs, influencers and celebrities, establishing credibility within the west coast fashion industry for the world's largest licensor.
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