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<p>Microblogging is the latest trend to sweep the world wide web, popularized by sites like Twitter. A microblog combines the world of blogging with the power of social media sites such as Facebook and MySpace. Generally, a microblog is a short entry (on Twitter, Tweets are limited to 140 words or less) that is displayed for ?friends? or ?followers? in the online community. These short messages easy to digest by readers and are convenient to read in today?s increasingly mobile world. Many microblog posts include a short description and a link to additional content posted elsewhere on the world wide web, making microblogging a popular marketing strategy for Internet entrepreneurs.</p> <p>The following questions will help you determine whether microblogging is an appropriate marketing strategy for your business or website.</p> <p>o Do you have a purpose for posting these mini-messages? Microblogging is especially effective for those companies that have a need to share information and new
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