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POPSCMOs are Choosing to Activate Social Media via In-house Resources I'm surprised, but pleasantly surprised that over 65% of surveyed CMOs are choosing to go in-house for their social media work. It's the right choice for several reasons and there are a few money quotes below. Social Media should be managed in-house because: 1. It's cheaper. You can hire a "Community Manager" for half of what it would take for an agency to manage the business. 2. It's faster. If you have someone in-house who is intimately involved in the brand and the company, you will be able to react to opportunities and challenges faster. 3. It's all about the content. Agencies are probably more skilled on the technical side, but let's face it - pretty much anyone can figure out how to use Twitter, Facebook, Flickr or blogs these days. But not everyone can get the content right. And if you need some Tech help, outsource it for a couple days or learn it! (Found this piece via @daveknox )
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POPSYoung Americans don't trust banks... I'm not at all sure that this dis-trust in limited to just the "young Americans" group anymore. This sentiment is increasingly common amongst my older associates in Canada.
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POPSMillennials Demand Suitable Environment to Grow Cannabis They think Obama can give them free college, free money, and free health care. They support Obama for his promised entitlements while ignoring the power he gains. They fail to recognize the debt he creates and the new taxes everyone will pay. They fail to see our country will soon be bankrupt at this pace.
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POPSHurrah for the Millennials! When it comes to policy, Millennials are liberal interventionists on economic issues, active multilateralists in foreign affairs and tolerant non-meddlers on social issues-a profile that most closely matches the Democratic Party's platform as well as the new President's agenda. Their propensity to vote straight Democratic was clearly evident in 2008 when young voters supported Democratic congressional candidates by about the same margin that they did Obama (63% vs. 34%).
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POPSShort attention span or too busy By singling out young voters are they saying older voters can handle the onslaught of information better? It seems that youth want all of the important issues summarized on a one-page-resume-type format. The report doesn’t ‘summarize’ whether or not ‘millennials’ are too busy to pay attention to details or just suffer from short attention span. Perhaps a little of both? The inherent danger of allowing the media to NOT present detail is the ease in which doing so introduces manipulation. By allowing someone else to summarize offers the opportunity to leave out a fact here or there that could change the overall color of the topic . On the positive side, this puts pressure on the media to be more articulate and precise in their reporting.
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POPSPalin and community organizers The interesting thing here is that this person is going to wait and see if she continues to mock community organizers. Unfortunately, she won't.
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POPSFriendfeed the Next Google?! Steve Rubel makes an interesting argument. For me the last paragraph in the story says it all...the founders know how to scale a product like this; they were all team members at Google and helped to launch such products as Google Maps, Adsense, GMail and Google Groups.
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POPSMommy Space Clip from the LaunchPR blog post about the rise of mommy bloggers.
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POPSomg!!!! — Navy Cracks Kids' High-Tech Online Code Actual slide from an actual US Navy presentation on why recruitment rates are at record lows amongst the youngest generation and how deciphering their mysterious alien language could help. im in ur navy, draftin ur kidz!
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