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POPSGossiping On the Internet Individuals and businesses that have a great deal of exposure in the public sphere often seek the service of ORM companies to mitigate negative mentions online with sophisticated campaigns that affect search engine results. For example, many ORM companies publish a variety of positive or neutral online content designed to land higher on search engine results, thus driving negative mentions or reports down to the point of obscurity.
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POPSSlander or Truth “I feel like there are some First Amendment rights involved here,” JT says. “I didn’t say anything that was slanderous, libelous or defamatory. I stated something that was true. It wasn’t pretty, but it was true.”However, Greg Lawless, the Seattle lawyer who filed the lawsuit on behalf of the property management company, says the review contains information that is “flat out wrong.” Lawless claims his client, David Poletti did try to have a dialogue with JT on Yelp to iron things out, as Poletti has done with other online reviews, but that he was unsuccessful. Lawless claims the legal action was taken; not to suppress JT’s opinion, which he says is “welcome,” but to clear up what Lawless calls inaccuracies.
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