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POPSWhat other factors affect rankings besides backlinks? Remember the “good old days” when the fastest way to get the rank at the top of the search stack would have more of your keywords stuffed in his text and meta tags than their competitors did? Fortunately, times have changed. Today, higher rankings are possible because of back links with authority, credibility and brand actionable content. But what they do not realize is that today’s search engines can be analyzed much more than you might expect.