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POPSSecret Cash Blueprint Review Secret Cash Blueprint is all about "CPA Marketing." CPA stands for Cost Per Action, which means everytime someone takes the desired action, such as providing their email address, or zip code for example, you would get paid by the advertiser. The pay for these actions range from a few cents to as much as $20 to $40, depending on what the offer consists of. In short, as an affiliate you would advertise these offers, such as a chance to win an Ipod, for example, in exchange for the customers desired information.