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POPSWALMART SAYS 'MERRY CHRISTMAS" "We, quite frankly, have learned a lesson from last year," Wal-Mart spokeswoman Linda Blakley told USA Today in a separate report. "We're not afraid to use the term 'Merry Christmas'. We'll use it early, and we'll use it often." Besides resurrecting its Christmas pitch, the retailer is also determined to be the leader in this year's holiday price wars. The November-December holiday shopping period is a critical time for traders since it can account for as much as 50 per cent of their total annual profits and sales. To support its Christmas deals, the report said Wal-Mart will launch TV ads next week that trumpet "Christmas". The chain is also changing the name of its seasonal decorations department from "The Holiday Shop" to "The Christmas Shop".
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