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POPSLuckily, Fools Are In Short Supply Coca-Cola North America is searching for an agency to help it with social-media monitoring, Ad Age has learned. The winning agency will be responsible for formulating a consistent way of keeping track of what consumers are saying across Twitter, Facebook and other channels about all of Coca-Cola’s brands in North America. It will then report back to the company to yield insights into how to improve or tweak marketing, and determine consumer sentiment about specific products.