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POPS Online advertising poised to grow through recession

by alexpapa 2-17-2008

A couple of very interesting figures regarding the resistance expected of the online advertising business in the forthcoming recession. I tend to believe the recession will actually amplify the shift of budgets from traditional forms to new forms of of marketing.

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POPS Soaring demand for sponsored links on mobile

by alexpapa 1-24-2008

Quite an interesting trend showing that marketing on mobile devices may be picking up traction... at last. No, make that "unfortunately" since I am not sure I will enjoy having to manage intrusions on my smart phone.

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POPS Is mobile advertising really a good idea?

by alexpapa 10-12-2007

For the past few years we've been hearing a lot about mobile advertising and how it would be so great to be able to deliver "context-specific" ads to people on the move. Arguably, the mobile phone is one of the very few media & communications devices that has not been colonized by advertising (yet). Will that happen? Is mobile advertising ever going to be a good business? How strong is the public's resentment at the violation of one of the few remaining areas of relative privacy? And if the mobile phone can be used for ads, then why not your fridge or youf kitchen table? Probably the next frontier, but until then, pondering on mobile advertising is relevant for anyone in the business of marketing services as well as for brand marketing managers. The way I see it, mobile devices are probably the very best way to bridge the gap between offline and online campaigns and I have a few specific ideas that I will keep for my customers :-)

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